Description

Product Content Brief

Product Name:
Youth Houston Rockets #0 De’Anthony Melton Swingman Red Finished Basketball Jersey – Icon Edition

Brand:
Nike

Target Audience:
Youth basketball fans, specifically those who support the Houston Rockets and De’Anthony Melton.

Key Features:

1. Official Team Design:

   • Icon Edition design inspired by the Houston Rockets’ on-court uniforms.
   • Bold red colorway to showcase team pride.

2. Player-Specific Details:

   • Features De’Anthony Melton’s name and #0, enabling young fans to represent their favorite player.

3. Premium Comfort & Performance:

   • Built with Nike’s Dri-FIT technology to wick away sweat and keep your youngster dry and comfortable during games or casual wear.
   • Lightweight, breathable fabric for all-day wearability.

4. Authentic Look:

   • Swingman jersey construction for an authentic, game-day look and feel.
   • Finished detailing for a polished, high-quality appearance.

Unique Selling Points (USPs):

• Combines team spirit with modern performance fabric.
• Perfect for young fans to wear while watching games, playing basketball, or showing support for the Rockets.
• Designed to mirror the jerseys worn by the players on-court, delivering a professional and stylish touch.

Materials:

• High-quality polyester material with moisture-wicking properties.

Intended Use:

• Game-day apparel, casual wear, or active play.

Tone/Style of Messaging:
Energetic, sporty, and passionate—highlighting the pride and excitement of being a Houston Rockets fan while emphasizing comfort and authenticity.

Call-to-Action (CTA):
Gear up your youngster like a true Rockets fan! Get the Youth Houston Rockets #0 De’Anthony Melton Swingman Jersey today and let them show their love for the team in style and comfort.