Description

Product Content Brief

Product Name:
Women’s Jordan Charlotte Hornets #2 Larry Johnson Swingman Gray Basketball Jersey – 2019/20 City Edition

Brand:
Nike

Target Audience:

• Young basketball fans and enthusiasts
• Supporters of the Charlotte Hornets
• Fans of Larry Johnson and his legacy

Product Description:
This Women’s Jordan Charlotte Hornets #2 Larry Johnson Swingman Jersey is the ultimate way for young fans to showcase their team pride. Designed with a bold Icon Edition aesthetic inspired by the 2019/20 City Edition uniform, this jersey features Larry Johnson’s name and number, celebrating his impact on the court.

Key Features:

• Authentic On-Court Design: Mimics the look and feel of the jerseys worn by professional players.
• Dri-FIT Technology: Sweat-wicking fabric ensures comfort and dryness during intense games or casual wear.
• Bold Team Graphics: Vibrant Charlotte Hornets logo and Larry Johnson’s iconic #2 stand out on a striking gray base.
• Premium Materials: Lightweight and durable fabric for long-lasting wear.
• Tailored Fit: Designed for a sporty yet feminine silhouette, perfect for young fans.

Unique Selling Points (USPs):

• Officially licensed NBA apparel by Nike.
• Represents the 2019/20 City Edition, making it a collector’s item for fans.
• Combines style and functionality for on-court performance or casual streetwear.

Product Benefits:

• Enables young fans to feel connected to their favorite team and player.
• Provides comfort and breathability, whether worn during play or cheering from the stands.
• Adds a stylish, iconic piece to any basketball fan’s wardrobe.

Primary Colors:
Gray with Charlotte Hornets team accents

Available Sizes:
Youth sizes tailored for a comfortable fit

Target Retail Channels:

• Nike official stores and website
• Sportswear retailers
• NBA merchandise outlets
• Online marketplaces

Marketing Message:
“Gear up and relive the glory of Charlotte Hornets basketball with the Women’s Jordan Charlotte Hornets #2 Larry Johnson Swingman Gray Basketball Jersey. Designed with Dri-FIT technology and an authentic on-court look, this jersey is perfect for repping your team in style and comfort!”

Imagery Suggestions:

• Action shots of the jersey being worn during a basketball game.
• Close-up of the team graphics, player name, and number.
• Lifestyle images of young fans wearing the jersey in casual settings.

Call-to-Action (CTA):
“Get yours today and own a piece of Hornets history!”

Additional information